Search Engine Marketing / Search Engine Optimization
We all know the value a website can have today, but arguably the most important function it can serve is as vehicle for marketing and lead generation. But what good is it if nobody comes to see it?
There are over 200 million searches
done every month on Google alone.
Are any of these searches finding you?
Digital Assets only uses proven Search Engine Optimization tactics and techniques. We DO NOT use any questionable or underhanded techniques that can be interpreted as spamming to the search
engines. While these tactics may deliver some limited short term ranking boosts, the long term results can include a banning your website and stripping any ranking. We stick to the tried-and-true methods to optimize your keyword density and placement. Combine that with the proper HTML markup, and the search engines will deliver results for years to come.
There are many facets to a good Search Engine Marketing campaign, including Organic Search Engine Optimization, Link Building and Pay-Per-Click Marketing. With the proper balance, and if executed properly, these 3 facets can get you to the first page for many popular keywords.
Contact us today for a Free Evaluation of your current website, or to discuss a new project.
Search Engine Optimization
Website Optimization
Search Engine Optimization is the process of improving natural search rankings for targeted keywords. This is achieved by
"On-Page" techniques, directly editing a website, or by
"Off-Page" techniques, by marketing that indirectly affect the website.
On-page optimization, often referred to as
Website Optimization, helps make it easy for search engines to understand what you do, and the more clearly it understands this the more relevance it can place on your page when it displays results for a particular search term. This
Website Optimization, is a component of Search Engine Optimization, and is about making it clear to search engines what it is you do.
There are many different techniques used during this process of Website Optimization, but it really all starts with good, clean, well-written content. Well-written content takes in mind both audiences; your website viewers, and search engines. Everything else that is done
On-Page reinforces the content in a way that search engines can understand and reward. But this
On-Page optimization can only get you so far, and then it is the Off-Page techniques that will get you
Link Building / Link Popularity
Google tells us that one extremely important
Off-Page factor, that ranks you higher in a results page, is
Link Popularity for the website. The higher the number of quality, relevant links, referred to as
Backlinks, pointing to your website, the better your ranking will be. There are different efforts that you can employ to get inbound links. The number of links isn't as much important as the quality, or the relevance to your website. If you sell Home Replacement Windows, an inbound link from Bernie's Auto Body, doesn't count for nearly as much as a link from the state Window Association website, or a link from an article you wrote and got picked up on Bob Vila's website about Replacing your Home Windows.
Social Media Marketing / Social Media Optimization
Social Media Optimization is a set of methods that generate website publicity that will improve search engine rankings. Such methods include the use of Social Media websites like Digg, Flickr, or YouTube, and Social Media technologies like RSS feeds or Blogging. This newly emerging method of Off-Page optimization is in many ways produces viral marketing effects.
Article & Press Release Creation
Another emerging method of creating inbound links (often referred to as Backlinks) to your website is by generating information articles that have links referencing your website. These articles are not blatantly advertising your website, but more explaining answers to popular questions in which you then list yourself as author and give link to your website. The idea is to gain consumer confidence about your knowledge of a given topic, enough so that they will search you out to obtain your services. The more well-written your article, the higher chance you have of it getting picked up by another website and posted by them, thus creating more relevant inbound links.
Paid Placement / Pay Per Click Advertising
Pay Per Click Advertisement is by far the most common of the Search Engine Marketing approaches. It uses sponsored, or "Paid", search engine listings authored by the company to drive traffic to its website. Businesses bid on search terms related to their businesses, which starts as low as 5 cents and can go higher than $100. The search engines rank these ads based on a competitive auction and relevancy factors and then list them either on top or the side of the organic rankings.
Pay Per Click advertising is a great way to get traffic to your site immediately and can help you get onto the first page of ranking results artificially, until organic rankings get you there naturally. This marketing mechanism is powerful and will require its own setup and maintenance. But if done correctly, it can make an immediate impact on site traffic, using keywords that in organic results may take months to achieve.
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Pay Per Click Advertisement is by far the most common of the Search Engine Marketing approaches. It uses sponsored, or "Paid", search engine listings authored by the company to drive traffic to its website. Businesses bid on search terms related to their businesses, which starts as low as 5 cents and can go higher than $100. The search engines rank these ads based on a competitive auction and relevancy factors and then list them either on top or the side of the organic rankings.